Taos Ski Resort, located in New Mexico, is the worlds first certified B corporation ski resort. Earning that accomplishment in 2017, they are part of a global movement to better the environment, aiming to achieve Net Zero carbon emissions by 2030.
As a result of this sustainability report, Taos has reported a record number of visitors in recent years. Their motto “better, not bigger” has shown that thoughtful development can drive success without sacrificing character.
Designing a booklet for consumers that showcased Taos’s Net Zero strategies, initiatives, goals, and results, in a meaningful and striking way was a challenge. Imagery was a key characteristic in doing so in an impactful manner, with most imagery coming directly from Taos's website.
This project utilized lots of blues and whites, sticking to colors that many associate with skiing and winter. Slightly refining and touching up the edges of this report will not only benefit the viewers, but will help Taos elevate to the next level.
College students and young adults in the Taos area who regularly ski and value both recreation and environmental responsibility. This audience believes ski resorts should prioritize guest safety while also reducing carbon emissions and promoting sustainable practices such as carpooling and responsible resource use.
Individuals who visit or live near Taos and appreciate the natural beauty of the area, even if they are not frequent skiers. This audience often supports environmental advocacy groups and prefers to support local businesses that actively reduce energy use, water consumption, and waste.
HEADING: Century Schoolbook Bold, 75/24
SUB-HEAD: Century Schoolbook Regular, 24/24
BODY HEAD: Acumin Variable Concept Bold, 20/22
BODY COPY: Century Schoolbook Regular, 11/13
HEADING: Acumin Variable Concept Semibold, 60/20
SUB-HEAD TITLE: Acumin Variable Concept Semibold, 12/20
SUB-HEAD COPY: Acumin Variable Concept Condensed Medium, 20/23
BODY COPY: Bodoni MT Regular, 11/12